There is something in the aura of winters. Maybe it is the tingle of the slight chill or the warmth of a cuddle. But there is something about fall that makes you want to fall in love. Je’s debut winter collection perfectly portrays the Parisian Love of winters. The collection is mysterious enough to evoke a tingle and also comfortable enough to feel its cuddle. Keep reading to know more about the designer Jennifer Mehta and the launch to not only her own brand but also the first line of clothing in many more to come.
About Jennifer:
She was amongst the many who completed her Bachelor of Management Studies from H.R. College of Commerce and Economics followed by a Masters in Commerce. But what set her apart was when she went on to complete a 1 year stint at world renowned retail design studio Fitch, but finally followed her passion for fashion, by completing a 1 year diploma in Fashion Design from Mod’art International Institute. This business background coupled with a fashion degree motivated her to embark on a venture that your average 22 year old would not dare to.
In a highly competitive industry where experience counts, this bold lady has decided to launch her own brand of clothing called Je, meaning “Me” in French.
About Je:
“Fashion is what makes me, excites me, motivates me.
I am Je.”
Life’s funny isn’t it?
While we can’t control the good, the bad and the ugly, some things that we can control are the style, the attitude and the individuality we portray!
That’s what Je is all about. It stands for “Me”; it stands for “I”. Je is inspired by life – the ups and downs, the mixing of emotions and the sheer confusion that each of us face everyday.
Je incorporates raw emotion and bold approaches, giving each client that elated confidence they very well deserve. A mix of vintage with a touch of individualism and a dash of raw edge and voila- an original Je piece is born!
The Winter Collection showcases a plethora of bold designs with sharp silhouettes in dark colours. Nudes and blacks take centre stage complemented by navy blues, olive greens and golds that set the tone for an evening to remember.
Korean lace blended with bijou lycra, accompanied by georgettes in bold prints bind elegantly with a hint of satin and crepe that lend the finishing touches to complete the ensemble.
The collection centres around bringing back the romance of winter and falling in love with yourself all over again!
Make sure to check out the pictures that give a sneak peak into the plethora of style and class that her exhibition will hold tomorrow. All the details are in the photos below: